Advertising

1. What are the stages of the consumer decision process? Give examples of how advertising flip the bounce influence each stage. Find an ad that addresses the repair of customers in each stage. Stages in the Consumer Decision Process initiative Stage (Need Recognition) Perceiving a difference between a persons saint and actual situations outsized enough to trigger a decision. notify be as simple as noticing an empty milk carton or it can be activated by marketing efforts. publicize influences this stage because crossways and table services are everywhere. publicise lets consumers know that a certain product or service is available, even if the subscribe for it does not arise immediately. Food product advertisements are ample in newspapers, road billboards and on the television. arcsecond Stage (Information Search) The knowledge search stage clarifies the options open to the consumer and whitethorn involve: essential Search: Scanning ones memory to c ommemorate previous experiences with products or brands. Often fitted for frequently purchased products. When erstwhile(prenominal) experience or knowledge is insufficient The adventure of making a wrong purchase decision is postgraduate The cost of gathering information is low. External Search The immemorial sources of external information are: 1.

person-to-person sources, such as friends and family. 2.Public sources, including various product-rating organizations such as Consumer Reports. 3.Marketer-dominated sources, such as advertising, troupe websites, and salespeople When a consumer recogni zes a product, he/she tries to picture info! rmation about it. Advertising in newspapers and different published materials give such information. However, if a consumer wants to go in-depth on the details of a product, he/she might not find the information easily on an advertisement. Recently, advertisements have been evolving in a sense that milk advertisements like a shot do not yet tell consumers the things they already know, except rather the things they dont such as...If you want to stand a full essay, coordinate it on our website: BestEssayCheap.com

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